Our Strategy
Building AI-first technology champions
Deploying AI at scale
Hg manages Europe’s largest software portfolio actively deploying AI at scale. Our value creation team is focused on unlocking lasting value for our investors. We operate with pace and the mindset of a startup, whilst applying deep expertise and hands-on execution to maximise outcomes.
Hg invests in mission-critical AI-first Technology & Tech Services companies providing essential business functions. With AI reshaping the sector, Hg's deep domain knowledge and two decades of operational expertise are more relevant than ever. Over 100 dedicated AI specialists are now driving that transformation across our portfolio.
Our strategy builds on these four pillars
Long-term horizon
We build and support sector-leading platforms that progress workplace automation and digitisation trends over future decades
Sharp sector focus
We have clarity and consistency of the types of businesses we buy and the vertical markets they serve, bringing with us earned IP and a network of people and capabilities
Infrastructure-like resilience
We only invest in mature and profitable companies that provide critical services for many thousands of businesses globally
Transatlantic strength
We’re building a leading transatlantic capability in software and services investment, anchored by a leading position in Europe
Benefits to investing in private markets
Superior long-term returns
Private equity has historically outperformed public markets, generating superior returns of around 14% globally over the past 25 years, compared to only 7% returns from the MSCI World Index.
Diversification boost
True diversification in public markets has become harder to achieve over time. The number of public companies has declined over recent decades and movement in indices like the S&P 500 is dominated by a handful of large tech companies only.
Access to untapped part of the economy
In addition to the declining number of publicly listed firms, software and services companies, are staying private for longer, meaning public investors are left closed off from large parts of the economy.