What is mission critical software? Martina Sanow covers Hg's strategy on the Alt Goes Mainstream podcast

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🎙️ From startup within a platform to billion-euro business – our journey building Hg Wealth

Excited to share our Head of Wealth Martina Sanow's conversation with Michael Sidgmore on Alt Goes Mainstream, where she pulls back the curtain on how we've built our wealth business from the ground up.

Key insights from the conversation:

→ Why we created an evergreen fund that mirrors what sovereign wealth funds get – full platform access + co-investments with no performance fees

→ How our 25-year track record in European software (3x+ cost, 30%+ gross IRR) translates to wealth investing

→ The power of having 30% of our fund backed by our own software founder network

"We didn't want to create something different for wealth clients – they wanted exactly what institutional investors get, just in a more flexible format." – Martina

For wealth advisors and family offices seeking differentiated private markets exposure, this conversation reveals how specialized expertise can create unique value propositions.

Today, we want to share a highlight covering our perspective on mission-critical software companies.

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